I pride myself in being a diligent programmer with enough experience to be able to use any programming language under the sun, until I came across a small scripting language called Liquid. It's a server-side language - an offshoot Shopify/VBScript - that is used in some web applications to generate dynamic content in reporting views. It is touted as a simple language that anyone can use with ease.
I don't really agree with all the hype about it. In terms of flexibility and robustness, this language doesn't even come close to what modern scripting languages (both client-side and server-side) offer. To start with, it is poorly documented - an attempt to find full documentation and usage samples leads to Google Code and SVN preview to check out code if you want. It doesn't seem like people use it much.
The bottomline is this: if search engines know nothing about a language you choose to use in your application, chances are that you will be one of a dying generation of that language's users, or it is proprietary. Programming languages thrive on a huge user base in addition to a rich feature set - Liquid really has none of these. A time will come when applications written in obscure languages like this will need to be shredded in favor of simpler, fully-featured, modern languages. Consider Pascal and Cobol - they are still in use today because of the huge code base from ages ago, but there's a rapid move from them to C/C++ because of progress in programming languages. Companies that don't keep up will be stuck with antiquated and inefficient code - a long term cost. Especially for web applications where change is more rapid, I don't see this language surviving more than 7 years really. As more people find out about it, the more disadvantages out it they will see, and the less it will seem appealing for use in web projects.